Breaking Silence. Building Awareness. Creating Action.
“Chuppi Tod, Halla Bol” is the flagship campaign of Samadhan Abhiyan focused on breaking the silence around child sexual abuse and transforming awareness into action.
The campaign addresses one of the biggest barriers in child protection — social silence and lack of open conversation.
Program Objective
To create a societal shift from silence to awareness, enabling:
- Open discussions on child safety
- Early identification of abuse
- Responsible reporting
- Community-driven prevention
Key Interventions
1. Mass Awareness Campaigns
- Large-scale awareness drives in:
- Schools
- Communities
- Public platforms
- Engaging students, parents, and educators together
2. Community Engagement
- Encouraging open conversations around:
- Child sexual abuse
- Safety and protection
- Breaking stigma
- Building safe communication environments
3. Awareness Workshops
- Structured sessions covering:
- Safe and unsafe touch
- Recognizing risks
- Reporting mechanisms
- Delivered using interactive and relatable methods
4. Volunteer Network Creation
- Development of Child Sexual Abuse Preventer (CSAP) volunteers
- Creating a network of trained individuals who can:
- Spread awareness
- Support communities
- Act as first responders
5. CSR Partnerships
- Successfully implemented with partners like:
- India Pesticides Limited
- Collective Good Foundation
- Designed as a scalable CSR model
Program Impact
- Created over 7.5 lakh awareness volunteers
- Reached 8 lakh+ individuals across communities
- Increased awareness and early reporting behaviour
- Reduced stigma and encouraged open dialogue
Unique Strength
- Focuses on mindset change, not just awareness
- Combines:
- Education
- Behavioural change
- Community mobilization
- Converts awareness into actionable impact
Strategic Value for CSR
- Highly visible and high-impact campaign model
- Easy to scale across districts and states
- Strong alignment with:
- Child safety
- Social awareness
- Community engagement
- Creates long-term behavioural change
